(Blog Post: Web Presence: Key Elements Businesses Need – updated 31/01/2018)
A strong web presence is a necessity in today’s digital age
Just having a company website built isn’t enough. It’s only the start. As a business owner your goal instead should be to develop an effective web presence for all your company’s online marketing activities.
Key Elements of a Company’s Web Presence
A Business Website
- Your business website acts as the hub for all online marketing activities.
- Should be visually impressive, search engine friendly & optimized for mobile use. Mobile now exceeds PC Internet usage.
- Easy to navigate. Visitors wants to find the information they’re looking for as soon as possible.
- Reflects well what the company does.
- Is a digital marketing brochure for products sold or services provided.
- Helps reduce traditional marketing costs.
- An alternative means of acquiring new customers.
Just as you look after the business premises your clients visit your website requires regular maintenance. This will help to ensure your website visitors keep coming back.
Just as you look after the business premises your clients visit your website requires regular maintenance.
Search Engine Results
Where you appear in searches is a good indicator of how strong your web presence actually is. Regularly updating and optimizing all web pages and publishing regular blog posts should be an essential part of your overall content marketing strategy. You need to ensure that all content is relevant. Interesting pages will attract new customers and help ensure your business is found in search engines.
Social Media Presence
With numerous social media channels to choose from it’s important to choose those that are the best fit for your business. Having a strong social media presence helps reach potential clients, increases traffic to your website and improves search engine rankings.
When was the last time your website was updated?
Maybe someone has mentioned that it’s looking a bit dated or you’ve heard that websites nowadays need to be responsive (i.e. mobile friendly?)
57% of customers say they won’t recommend a business with a poorly designed mobile site
40% have turned to a competitor’s site after a bad mobile experience
Neglect your website and overall web presence and you’re missing out on valuable opportunities to generate leads and potential income for your business . Given that the majority of research starts on the Internet there are now more opportunities than ever for businesses to sell products or promote services online.
Why give your competitors a head start? Your website should be working for you not them.
Imagine how much stronger your web presence could be if you had someone on hand to help develop a clear strategy for all your digital marketing activities?