It’s all too easy to look for quick fix solutions when you’re busy setting up or running a business. Here are my top tips for getting your business found online.
Tip # 1: Future proof your business
By having your own website built you’ll have an asset you own and control and this in turn will future proof your business. Choosing to promote your business via social media channels instead of having a website built is the equivalent of renting a property instead of buying it.
Tip # 2: Getting found online can only happen if you regularly optimize your web pages
Search Engine Optimization (SEO) is about helping search engines understand what your business is all about. By using relevant keywords in your web pages the idea is that you appear higher in search results.
It’s easy to understand why you might feel overwhelmed by the amount of information available online about on-site search engine optimization. You do need to keep your web pages optimized though to stand a good chance of getting found online. Not all small businesses have the necessary in-house expertise and so website maintenance tasks tend to get overlooked. If you’re struggling to find the time maybe you should consider outsourcing your digital marketing tasks?
Tip # 3: Set up professional social media profiles
Using social media for business is completely different to using it for personal use. For example, company pages on Facebook can take advantage of analytical data to measure performance. If you use your personal Facebook profile you won’t know who is looking at your website or what pages they’re visiting.
Tip # 4: Identify where your customers are onlineOne poor experience on social media could stop potential customers contacting you. Identify where your customers are online and set up business social media profiles in line with brand guidelines for your business. Click To Tweet
A unified approach to digital marketing is required. People connect through multiple channels today. For example, you might have a good website but one poor experience on social media could stop potential customers contacting you. Identify where your customers are online and set up business social media profiles in line with brand guidelines for your business.