How to hire a digital marketing consultant

So you’ve decided you want to outsource your online marketing activities to a digital marketing consultant – great! There are loads of fantastic reasons for doing this, which you can read about here.

Your next step is to find the right person to work with and whilst this might sound straightforward, it could turn out to be anything but.  As the saying goes: “Not all men are created equal” and neither are digital marketing consultants.

If you’re to get the most from outsourcing activities, it’s crucial that you choose the right digital marketing consultant to work with. You need someone who’ll take the time to fully understand your business and its needs, and can provide the services and level of support that you’re looking for.

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Before you get started….

how to hire a digital marketing consultantIt’s tempting to rush out there and start looking for a consultant straightaway. But hold your horses.

Before you get going, take some time to consider a few things that will help inform your initial search.

As well as sharpening your focus on what you’re actually looking for, this exercise will help avoid wasting your (and other people’s) time.

Firstly, you need to understand your current position.  Your new digital marketing consultant will find it hard to even quote for working with you, let alone getting down to the work, if you don’t have a firm grasp of your current digital marketing strategy.

So ask yourself these questions:

  • What digital marketing activities are you using at the moment, e.g. social media, blogging, email marketing, website content?
  • Which activities are bringing in enquiries and/or new business and which aren’t?
  • What additional tasks do you think you should be doing, or want to start doing?
  • How often would you like each activity to take place? E.g. one blog a week, one email shot a month etc.

The answers to these questions should summarise the services you want your digital marketing consultant to provide. This will help your candidates put a package together and give you a price.

Identify your goals

Next, consider what you want your digital marketing activities to achieve. And don’t leave it at ‘More sales’ or ‘More enquiries’ as that’s just stating the obvious! Instead, think about tangible goals you can use as a springboard to start conversations with prospects.

For example:

  • More comments on your blog posts
  • More followers on social media
  • Greater engagement with your social media accounts
  • More click-throughs from your email shots.

Having some ideas ready will help your candidates understand what they need to deliver. You can set more precise targets once you’ve appointed a consultant.

Think about where to look to find a digital marketing consultant

An easy way to find lots of options is to type ‘digital marketing consultant (+ your location)’ into Google but depending on where you live, you could be overwhelmed with hundreds of results!

So if you don’t want to spend hours trawling through dozens of websites, it might be easier to ask your friends and business connections for a digital marketing consultant they’d recommend.

If you’re a member of a networking group (like the Women in Business Network for example), ask your peers for referrals to people they’ve worked with or have heard recommended. If there’s a consultant in the group, it’s good etiquette to discuss your requirements with them, but keep your options open. Aim to shortlist at least three people.

Book a free digital marketing consultation with Imagine today

I’d love the opportunity to discuss your digital marketing needs and how Imagine can help you achieve your business goals. Call me today on 01636 922 747 or complete my online form to book a FREE one-hour consultation.

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