‘Back to front’ online marketing
The Covid-19 crisis has certainly brought home how important it is for companies to have a digital presence. But as a busy business owner, it can be difficult to know …
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Writing Blog Articles to Benefit YOUR Business
Why should you blog? Writing blog articles makes your company stand out online. They attract web users that search for specific products and services. More website traffic correlates to a …
A Strong Web Presence: Key Features
Presence is Profit ‘An electronic presence increases customer awareness of a company and its products and services, with the desired outcome being a greater likelihood of purchase’ (Heinze, 2006) In …
Working with a boutique digital marketing agency – what to expect
Have you ever worked with a supplier that offers a ‘One size fits all’ service…and found it just didn’t fit your business? A classic example is a company that provides …
Traditional vs. Digital Marketing: Or a combined approach?
With the growth in digital marketing, you may be wondering if traditional marketing is still relevant. The truth is that it really depends on your target audience and the purpose …
CORONAVIRUS: (COVID-19) Update
I would like to reassure everyone that Imagine Digital Marketing is still very much open for business and providing continuity of service during the Coronavirus crisis. As a provider of …
I need a new website, but I don’t know where to start
One of the most common questions asked by potential clients is “I need a website but where do I start?” Given that there are a lot of things to consider …
The benefits of blogging for businesses
Blogging is an inexpensive and effective way to build brand awareness and drive more traffic to your website. It stands to reason that people want to read about what interests …
How to create and maintain compliant email marketing lists
Not so long ago, one way business owners built up their email marketing lists was by collecting business cards at networking and other events and loading up the contact details …
What makes good website content?
Search engine optimisation (SEO) seems to be something of a mystery to many small and medium business owners. At one end of the scale, there are the ones who think …