If you run a small sized business, chances are you’ll want to spend as much time as possible on the day job. Of course, things like bookkeeping, IT maintenance and digital marketing all need to be done. But why take the time and effort to manage these tasks in-house when you can outsource to freelancers who can provide the expertise you need, when you need it? In this article, I take a look at some of the ways hiring a freelance digital consultant could save you time and money
Firstly, hiring a freelance digital consultant is cheaper than hiring a full-time member of staff
Unless your business has serious digital marketing needs, you probably won’t need someone working full-time in this area. By choosing to employ, there’s a risk your new team member could end up twiddling their thumbs some of the time, at your expense.
There are all kinds of other costs associated with hiring a permanent member of staff. These include National Insurance and pension contributions, payroll costs, sick pay, parental leave and benefits such as life insurance. The list goes on! And of course, if you later decide you don’t need the employee, you’ll have all the hassle and expense of a redundancy process.
When hiring a freelance digital consultant, you don’t need to worry about any of this. For example, with Imagine Digital Marketing, you simply pay me for the marketing services you want, when you want them. I’m equally happy to work on an ad hoc basis or set up a monthly package covering all your digital marketing needs.
Your social media management will be in safe hands
As a business owner, it’s not your job to be a social media expert. Yes, you could do some training, but even then, would you have the time or inclination to manage your accounts effectively? Social media is quite a niche area and it’s very easy to get it wrong – or simply let it lapse.
Outsourcing your social media management to a digital marketing consultant gives you peace of mind that your accounts are in expert hands. Imagine will identify which platforms will work best for your business, before creating and implementing a robust strategy that gets the right messages in front of the right people.
Say goodbye to your website woes – for good
As noted in my last blog post, an astounding 60% of small businesses still don’t have a website. If your company’s one of them, you need to get it sorted! Unfortunately, if you’re not sure how to go about it and/or lack the time to write content and source suppliers, it’s unlikely to happen.
That’s why it makes sense to hand everything over to a digital marketing consultant. Let me take care of the whole process from start to finish – from researching and registering a suitable domain, to finding the best and most cost-effective suppliers to design and build your website. Some consultants (like me) will even research, write and optimise your website content for you.
Once your website is up and running (or if you already have a site) there’s a danger that maintaining it could fall to the bottom of the to-do list. So why not ask your consultant to do it for you? To give an example, I could help with:
- Making your site mobile responsive, as most people browse the web on smart phones and tablets
- Regularly updating your site with high quality content to keep it fresh and relevant
- Optimising the content in line with the latest Google Algorithms to boost your search engine rankings
- Setting up Google Analytics and monitoring your site’s performance against goals such as conversions and page views
- Sorting out SSL certificates and GDPR compliance.
Reap the benefits of regular blogging
Blogging can boost your online presence in many ways, from improving your search engine rankings to providing interesting and relevant content that keeps people coming back to your site. The perfect blog complements your main site, providing insights into your industry sector and highlighting the benefits of your products and services.
Great as that sounds, there’s quite a lot of work involved in blogging. You may not have the time (or the inclination) to write regular articles – or you might not have a clue what to write about! A digital marketing consultant can take the pain away, researching suitable topics and drafting well-written content that’s keyword-rich. At Imagine, I can even source suitable images to accompany the articles, and upload and optimise them.
Make the most of email marketing
Did you know that MailChimp (probably the best email marketing platform in the world) lets you contact up to 2,000 people every day for free? That’s an amazing service! But if you want to use it, you’ll need to create an email template, upload all your contacts and commit to writing and sending regular emails.
None of this is difficult, but it is time-consuming, especially if you’ve never used an email marketing platform before. The good news is: you don’t have to. Your friendly, local digital marketing consultant (AKA Imagine!) can manage it all for you. I can set up an eye-catching template and segment your mailing lists so you can send different messages to different target audiences.
My experience in this area means you’ll get the most from your email marketing campaigns, as I always take a results-driven approach with a strong call to action. I can also keep you up to date with how you’re doing by providing regular reports on lead capture and conversion metrics.
Like to know more? Give Imagine a call today!
I’d love to chat about how hiring a freelance digital consultant could help your business.
Digital Marketer offering a personal and tailored web consultancy service to small business owners and self-employed professionals in Nottinghamshire. I formed Imagine Digital Marketing in December 2016 and I really enjoy helping my clients make the most of online opportunities.