A strong web presence: Key elements

Building a strong web presence

Developing a strong web presence for your company is a necessity in today’s digital age. Just having a company website built isn’t enough – you should think of it as the beginning of your digital journey, not the end!  As a business owner, your goal instead should be to develop an effective web presence for all your company’s online marketing activities.

Here are key elements to consider when tasked with web presence development:

1. Business Website

  • Your business website should act as the hub for all your online marketing activities.
  • It should be visually impressive, search engine friendly & optimized for mobile use.
  • Easy to navigate – visitors wants to find the information they’re looking for as soon as possible.
  • Reflect well what your company does.
  • Is a digital marketing brochure for products sold or services provided.
  • Helps reduce traditional marketing costs.
  • An alternative means of acquiring new customers.
Just as you look after the business premises your clients visit your website requires regular maintenance. Click To Tweet

Maybe someone has mentioned that your website is looking a bit dated or you’ve heard that websites nowadays need to be responsive (i.e. mobile-friendly?)

57% of customers say they won’t recommend a business with a poorly designed mobile site

40% have turned to a competitor’s site after a bad mobile experience

(Source:  Google)

READ MORE: Things to consider when having a new website built

2. Search Engine Results

Where your business appears in online searches is a good indicator of how strong your online presence actually is. Regularly updating and optimizing all web pages and publishing regular blog posts should be an essential part of your overall content marketing strategy.  You need to ensure that all content is relevant.  Interesting pages will attract new customers and help ensure your business is found in search engines.

READ MORE: The secret to successful SEO … good content

3. Social Media Presence

With numerous social media channels to choose from it’s important to choose those that are the best fit for your business.   Having a strong social media presence helps reach potential clients, increases traffic to your website and improves search engine rankings.

READ MORE: Managing your business social media accounts

Time to audit your web presence?

Neglect your website and overall web presence and you’re missing out on valuable opportunities to generate leads and potential income for your business.  Given that the majority of research starts on the Internet there are now more opportunities than ever for businesses to sell products or promote services online.

Why give your competitors a head start? Your website should be working for YOU not them.

Imagine how much stronger your web presence could be if you had someone on hand to help develop a clear strategy for all your digital marketing activities?

For help setting up or enhancing your company online contact me on 01636 922747 for an informal chat about your requirements and my web presence services.