Content creation services for Nottingham businesses
If you don’t have the time or resources to create your own online content, Imagine Digital Marketing can help. I can write your website content, blogs and newsletters, as well as sourcing images, managing video production and much more. It’s my mission to create content that gets you noticed by the search engines and promotes you as the trusted expert in your field.
Why outsource your content creation?
With content creation services from Imagine, you’ll benefit from:
- An easier life, as you’ll have more time and resources to run your business
- The reassurance that your digital content creation is in experienced hands
- Well-researched, relevant and interesting content that engages current and prospective customers
- Access to a range of content types you may not have the skills or resource to produce in-house
- Raising your brand awareness and growing your online reach with consistent, regular content
- Better results from your digital marketing at a cost-effective price
- Knowing how well you’re doing with regular insights and ROI reporting
Did you know?
Content marketing costs 62% less than traditional marketing methods and generates three times as many leads. And whilst many people tend to ignore TV ads, unsolicited emails and direct mail shots, 80% appreciate learning about a company through custom content.
Why content creation is so important
Creating targeted, relevant content is more important than ever before. Recent changes in the Google search engine algorithms mean that useful content that helps readers solve their problems is ranked higher than purely sales-based content.
It also stands to reason that good quality content will encourage people to keep coming back to you for more of the same. In addition, it will encourage other people to post links to your content on their own websites and social media accounts, giving a further boost to your search engine rankings.
Choosing the right types of content for your target audience is just as important. After all, there’s no point bombarding prospective customers with 1,000 word blog posts if what they really want is a two minute video or podcast.
Imagine Digital Marketing will work with you to create a robust content creation strategy that targets your ideal customers and gets you the results you want.
Website content services from Imagine Digital Marketing
I offer three core services for creating digital content:
- Optimised website copy
Optimised website copy means web page and blog article content that includes keywords and phrases that are specifically relevant to your business. These are the search teams that prospective customers will type into search engines when they’re looking for products and services like yours.
Incorporating the right keywords and phrases into your content means your website content and blogs will consistently rank higher in search engine results – making it easier for people to find you and giving you a competitive edge in the marketplace.
Done correctly, organic SEO (i.e. natural, unpaid searches) is also very cost-effective as you can drive more traffic to your website without paying for Cost Per Click campaigns. However, increasing your conversion rates is just as important. Using analytical tools, I can examine your conversion statistics and suggest new ways to turn prospects into paying customers.
- Blog posts
Targeted blog articles are a fantastic way to engage people with your brand. My blog-writing service includes researching the right topics to attract your prospects’ attention and interest, and writing articles that cover all the key points. Each article includes suitable images, included in the price.
If you like, I can also create infographics to present some of the information in the article graphically and/or turn the content into a newsletter that you can email to your clients.
- Animated videos
What better way to present your company, products or services on your website than with a high quality animated video? In fact, it’s considered so effective that 99% of business owners who used it in 2017 said they’d keep doing so in 2018 – and 85% of them see video as a key part of their digital marketing strategy.
Videos are also a powerful way to promote and raise awareness of your brand when posted to your social media accounts. But, like all other content types, an animated video has to be done in the right way to get results. By adding tools such as clickable links and calls to action, even a simple explainer video can generate leads for your business and improve your SEO rankings.
* Source: Wyzowl
Small business content creation services
The exact content types we decide on will depend on the nature of your business and the types of audience you’re looking to attract.
You can also combine content creation with one or more of my other outsourced services – digital marketing strategy, social media management and managed email campaigns – to create a bespoke package that meets all your marketing needs under one roof.
Find out more
For more information about my content creation services and how working with me can benefit your business, please get in touch to arrange a FREE one hour consultation. Call me today on 01636 922 747 or complete my online contact form and I’ll call you back shortly.