digital marketing strategy

Need help with your digital marketing strategy?

If you’re not sure how effective your online marketing activities are, Imagine Digital Marketing can help. Your website and other marketing tools need to work for you, not for your competitors. I’ll work with you to create and implement a robust digital marketing strategy that gets the results you want and helps to grow your business online.

What is a digital marketing strategy?

A digital marketing strategy isn’t the same as a plan. A strategy involves analysing your current position and working out the direction you want to go in and the goals you want to achieve. That means looking at your current digital marketing tactics and assessing what is and isn’t working, before making key decisions on how to take things forward.

READ MORE: Digital strategy advice for small businesses

Your digital marketing plan then evolves out of this process and explains how you’ll achieve your aims. It’s the journey that will take you where you want to go – and it’s essential to have one in place if you’re to meet your business objectives successfully. As a Digital Marketing Consultant, it’s my role to help my clients plan and make these journeys. You can read more about the digital marketing planning process here.

Why having a digital strategy matters

As the song goes:

“If you don’t know where you’re going, any road will take you there”.

George Harrison.

After all, you wouldn’t get into a car you’ve never driven before without checking it’s roadworthy and then drive off into the sunset with no idea where you’re heading. You might reach your destination eventually – wherever that might be – but your journey would be quicker, easier and less stressful if you’d planned it in advance.

The same principle applies to your online marketing activities. There’s no point spending time and money having a website built if (a) you haven’t thought through what you want it to achieve, (b) your site doesn’t form part of an ongoing plan of digital marketing activities, or (c) you have no way of monitoring or measuring your results.

That’s what having a high quality digital marketing strategy is all about. And it’s just as crucial for small business owners to have one as for larger corporations. (It’s important to note that your digital marketing strategy should be integrated as a key part of your wider marketing plan, so your online and offline efforts work together to get the best results.)

Did you know?

According to the Federation of Small Businesses, as of July 2018 just 60% of small businesses in the UK used social media and only 42% had a blog. What’s more, an Approved Index report from 2017 found that 1.98 million UK SMEs didn’t have a website – costing them a combined £363 billion a year and potential annual revenue losses of £173,769 per business.

Don’t be one of these companies that’s missing out. Harness the power of digital marketing and watch your sales figures and revenue soar.

The benefits of outsourcing

It can be hard to create and manage your own digital marketing strategy on top of everything else you need to do. So wouldn’t it be great to spend less time and money on digital marketing but, at the same time, be able to monitor and measure your results so you know how well you’re doing?

Working with Imagine Digital Marketing is the answer. I can save you time, money and resources by creating and implementing a robust strategy on your behalf. You can enjoy all the benefits of your online activities whilst still focusing on the day job. By working closely with you, I can become a useful addition to your in-house team.

How I work

The exact process followed will depend on your individual business and requirements. However, I’ll always start by carrying out an initial assessment of your website performance and current digital marketing strategy to identify any weak areas. We’ll also look at where your competitors are on the digital highway and what seems to be working well for them.

Next, we’ll talk about your business objectives and what you want your online presence to achieve. For example, if you want a new website, do you want it to act as a simple promotional brochure site to inform new and existing clients about your business, or are you aiming to generate enquiries and sales?

We’ll also look at areas such as your target audience and the best online platforms to communicate with them. In addition, I’ll research new opportunities for enhancing your income growth and client retention levels.

Once I have all this information in place, I’ll work with you to define your digital marketing strategy and put a bespoke plan in place that meets your individual business needs. This can be delivered as a standalone service or part of an Outsourced Marketing Services Package.

Over time, I’ll measure the effectiveness of your digital marketing activities so we can assess together what works and what doesn’t.  We can then decide where best to concentrate your future online marketing efforts, with the emphasis always on generating quality leads to grow your business.

Find out more

Do you have your digital journey mapped out for the rest of 2019? Or are you struggling to find the time and don’t know where to start?  I can help you plan the quickest and most affordable route to achieve your goals and grow your business online.

To find out more, please get in touch to arrange a FREE one hour consultation. Call me today on 01636 922 747 or complete my online contact form and I’ll call you back shortly.