The benefits of blogging for businesses
Blogging is an inexpensive and effective way to build brand awareness and drive more traffic to your website. It stands to reason that people want to read about what interests …
How to create and maintain compliant email marketing lists
Not so long ago, one way business owners built up their email marketing lists was by collecting business cards at networking and other events and loading up the contact details …
What makes good website content?
Search engine optimisation (SEO) seems to be something of a mystery to many small and medium business owners. At one end of the scale, there are the ones who think …
What is digital marketing and why does it matter to your business?
In today’s digital age, you might think these are strange questions to be asking. You’d be surprised at how many small business owners don’t really ‘get’ what digital marketing is …
GDPR and digital marketing in 2019
GDPR and digital marketing one year on … It’s almost a year since the General Data Protection Regulation (GDPR) was introduced on 25 May 2018. GDPR replaced the previous Data …
Digital strategy advice for small businesses
Did you know that as recently as 2017, almost 2 million small UK businesses still didn’t have a website?1 And in 2018, research found that only 60% of British SMEs …
Top tips for creating great digital content
When it comes to maximizing your brand credibility and search engine rankings, content is king. Your digital content needs to be relevant, interesting and helpful if it’s to engage your …
How to manage your business social media accounts
How do you manage your social media accounts successfully whilst juggling 1001 other things you need to take care of? There’s no ‘one size fits all’ solution but my top social media tips are here to help.
Digital marketing planning – get your business sorted for 2019
As the end of 2018 draws near, it’s time to start thinking about your digital marketing planning and strategy for 2019. In this article, I provide an overview of the …
How hiring a freelance digital consultant can help your business
If you run a small sized business, chances are you’ll want to spend as much time as possible on the day job. Of course, things like bookkeeping, IT maintenance and …